Getting know your neighbors isn’t all demographics, interviews, and getting the data right.  On Saturday, June 23, eight friends of Faith just walked the streets of the Binford Farmer’s Market.  

Of course, some of us make a regular habit of marketing at the market.  Helen had to make an immediate trip to nab some rainbow chard, knowing it would run out quickly.

Our job – besides shopping – was just to pay attention to who was present, engage in conversation and wonder about our community.

We noticed:

  • a lot of families with small children
  • many – ahem – middle-aged people
  • that the vendors were more ethnically diverse than the shoppers
  • shoppers bought a lot of produce and not so much of the baked goods
  • several organizations set up to get financial support
  • many of the vendors are actually from very close to the church

We wondered if:

  • people with limit income would use the market, as produce is more expensive than at a large supermarket
  • there is a program to assist people on SNAP to be able to purchase produce more economically
  • people would purchase more if they had a chance to sample produce they aren’t familiar with
  • Faith could have a presence at the market  to help people know about our congregation

Turns out, taking photographs is a good way to start a conversation, which makes a good opportunity to say, “We are Faith Presbyterian up on 82nd and Hague and we are out getting to know more about our community.”

When we headed home, Diane had some planting to do and I had an unorthodox breakfast.